Hey Tea
HeyTea location in Guangzhou | |||||||||||
| Company type | Private | ||||||||||
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| Industry | Tea shops | ||||||||||
| Founded | 2012 in Jiangmen | ||||||||||
| Headquarters | , | ||||||||||
| Parent | Shenzhen Meixixi Catering Management | ||||||||||
| Chinese name | |||||||||||
| Simplified Chinese | 深圳美西西餐饮管理有限公司 | ||||||||||
| Traditional Chinese | 深圳美西西餐飲管理有限公司 | ||||||||||
| Literal meaning | Shenzhen Meixixi (Beautiful West West) Food and Beverage Management Co., Ltd. | ||||||||||
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| Website | www | ||||||||||
Hey Tea (Chinese: 喜茶; pinyin: Xǐ Chá; Jyutping: hei2 caa4; lit. 'Happy Tea') is a Chinese tea drink chain founded in 2012 and headquartered in Nanshan District, Shenzhen. Started off as a small tea store called "royal tea” (皇茶) in Jiangmen city, Guangdong Province, the brand quickly expanded into other cities in Guangdong and China. Due to a trademark issue, the original name "Royal Tea" was dropped and "Hey Tea" (喜茶) was adopted. As of January 2021, Hey Tea operates more than 650 stores, mainly in China.
Hey Tea is commonly regarded as a "wanghong" brand in China because its popularity on social media. The brand is famous for its modern interior design, photogenic packaging and innovative drinks. As of 2018, millennials are its main customer demographic. As of that year, most locations are in shopping malls catering to wealthy customers. Its signature items are various cheese tea and fruit tea. The cheese mixture used in their signature cheese tea is described as "a blend of New Zealand's Anchor cheese, milk, cream and salt".