Hisense

Hisense Group Co., Ltd.
Native name
海信有限公司
Hǎixìn Yǒuxiàn Gōngsī
Company typePublic company
Industry
PredecessorQingdao No. 2 Radio Factory
Founded1969 (1969) (as Qingdao No. 2 Radio Factory)
1994 (1994) (as Hisense)
Headquarters,
China
Area served
Worldwide
Products
RevenueUS$12.169 billion (2023)
US$288.59 million (2018)
US$1.14 billion (2019)
OwnerQingdao Hisense Electric Holdings Co., Ltd. (29.9%)
Subsidiaries54 companies and offices
Websiteglobal.hisense.com
Hisense
Chinese海信
Traditional Chinese海信
Simplified Chinese海信
Transcriptions
Standard Mandarin
Hanyu PinyinHǎixìn
Tongyong PinyinHǎisìn
Yale RomanizationHǎisyìn
IPAha:i xih-:n
Yue: Cantonese
Yale Romanizationhai sahn
Jyutpinghaih4 san1
IPAxa:i-h sa-h:n
Southern Min
Hokkien POJHayī-xihn
Tâi-lôHaixan
Teochew Peng'imHāixhín

Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong province. Television sets are its main product, and it has been the largest TV manufacturer in China by market share since 2004. It was the world's fourth-largest TV manufacturer by market share in the first half of 2023 and the second-largest by number of units shipped in 2022. Hisense is also an original equipment manufacturer (OEM), so some of its products are sold to other companies and have brand names unrelated to Hisense.

Two major subsidiaries of Hisense Group are listed companies: Hisense Visual Technology (SSE: 600060) and Hisense H.A. (SEHK: 921, SZSE: 000921). Both had a state ownership of over 30% via Hisense's holding company before the end of 2020.

Hisense Group has over 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in China (Qingdao, Shunde, and Huzhou), the Czech Republic, South Africa, and Mexico. There are also 18 R&D centers located in China (Qingdao and Shenzhen), the United States, Germany, Slovenia, Israel, and other countries.