Irn-Bru

Irn-Bru
Sugar free Irn-Bru in a glass, with the associated silver sugar free variant can
TypeCarbonated soft drink
ManufacturerA.G. Barr
Country of origin Scotland
Region of originGlasgow and Falkirk
Introduced1889 (as Iron Brew)
1899 (test launch)
1901 (officially)
2018 (new recipe)
Discontinued
  • Irn-Bru XS
  • Irn-Bru 32
  • Fiery Irn-Bru
ColourOrange
Ingredients
Variants
  • Irn-Bru
  • Irn-Bru Sugar Free
  • Irn-Bru Xtra
  • Irn-Bru 1901
Websiteirn-bru.co.uk 

Irn-Bru (/ˌaɪərn ˈbr/ "iron brew", Scots: [ˌəirənˈbruː]) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" after Scotch whisky. Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.

Originally selling it as Iron Brew, the drink's makers, A.G. Barr, were forced to change the name of the drink in 1946 following a change in the law that stipulated that the marketing of products be "literally true". As the drink did not contain much iron, nor was it brewed, the passage of this legislation led the company to change the product's name to the presently used Irn-Bru. Irn-Bru has long been the most popularly consumed soft drink in Scotland, consistently beating rivals such as Coca-Cola, Pepsi and Fanta, and reportedly sells 20 cans every second throughout Scotland. Irn-Bru is sold in a number of international food and drink markets, including countries such as the Netherlands, Spain, Belgium, Malta, certain countries of the African continent, the Middle East, and North America.