No Fear
| Company type | Private |
|---|---|
| Industry | Apparel/Retail |
| Genre | Clothing, lifestyle |
| Founded | 1989 |
| Founder | Mark Simo Brian Simo and Boris Said with Marty Moates |
| Headquarters | , United States |
| Products | Action Sports Apparel |
Number of employees | 450 |
| Parent | Frasers Group |
| Divisions | No Fear MX 1999 |
| Website | NoFear.com |
No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo and Marty Moates. No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011, chapter 11 bankruptcy was filed for the company. The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.