Puma (brand)

Puma SE
	World headquarters in Herzogenaurach
Company type	Public (SE)
Traded as	FWB: PUM; MDAX Component;
ISIN	DE0006969603
Industry	Textile; Footwear;
Predecessor	Split from Dassler Brothers Shoe Factory
Founded	1948
Founder	Rudolf Dassler
Headquarters	Herzogenaurach, Bavaria, Germany
Area served	Worldwide
Key people	Arne Freundt (CEO); Markus Neubrand (CFO); Maria Valdes (CPO); Héloïse Temple-Boyer (chair);
Products	Sportswear; Footwear; Sports equipment; Apparel; Accessories;
Revenue	€8.601 billion (2023)
Operating income	€621 million (2023)
Net income	€304.9 million (2023)
Total assets	€6.640 billion (2023)
Total equity	€2.582 billion (2023)
Owners	Artémis (30%); T. Rowe Price (5%); BlackRock (4%);
Number of employees	18,681 (2023)
Subsidiaries	Cobra Golf; stichd; Fuel for Fans;
Website	puma.com
	Footnotes / references;

Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.

The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.