Purplewashing

Purplewashing is a term used to describe the practice of using feminist or LGBTQ+ issues to mask discriminatory or harmful practices. It involves selectively promoting certain aspects of feminism or LGBTQ+ rights to improve a company's or organization's image, while often neglecting or undermining these same issues in other contexts.

In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been called femvertising, which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity.

In the context of LGBTQ+ issues, purplewashing is also a term used to refer to a phenomenon where organizations or individuals selectively represent bisexual people and issues to appear inclusive, often for marketing or public relations purposes.

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