Frasers Group

Frasers Group plc
Formerly	Sports Direct International Limited (2006–2007); Sports Direct International plc (2007–2019);
Company type	Public
Traded as	LSE: FRAS; FTSE 250 component;
Industry	Retail; Textile; Sports equipment; Footwear; Cosmetics; Electronics;
Founded	1982 in Maidenhead, England (Mike Ashley Sports); 2006 (Sports Direct International);
Founder	Mike Ashley
Headquarters	Shirebrook, England; London, England;
Number of locations	1500+ (2025)
Key people	David Daly (chairman); Michael Murray (CEO); David Al-Mudallal (COO);
Products	List Sports equipment; Clothing, sportswear; Sneakers, shoes, boots; Cosmetics; Decorative objects; Electricals; Furniture; Gifts; Toys ;
Brands	List 18montrose; Agent Provocateur; Amara; Antigua; Campri; Carlton; Cruise; Donnay; Evans Cycles; Everlast; Everlast Gyms; Firetrap; Flannels; Frasers; Game; Gelert; Gieves & Hawkes; Get The Label; Gul; Hot Tuna; House of Fraser; I Saw It First; Jack Wills; Karrimor; LA Gear; Lovell Sports; Lillywhites; Lonsdale; Matches Fashion; Muddyfox; Nevica; No Fear; Scotts; Slazenger; Sofa.com; Sondico; SoulCal & Co; Sports Direct; Studio; Tessuti; USA Pro; USC; Xile Clothing; Van Mildert ;
Services	Frasers Plus; Studio Pay;
Revenue	£5,426.7 million (2024)
Operating income	£520.6 million (2024)
Net income	£399.1 million (2024)
Owner	Mike Ashley (73.30%)
Number of employees	30,000 (2025)
Website	frasers.group

Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser.

The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online. Other retailers owned by the company include Frasers, Flannels, USC, GAME, Evans Cycles, Jack Wills and bespoke tailors Gieves & Hawkes. The company owns several sporting goods brands, including Everlast, Lonsdale, Slazenger and Karrimor. The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020. Since 2015, the group has been acquiring properties such as shopping centres and outlet parks.

Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer. The company's business model is one that operates under low margins. Mike Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013. It is listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.