Wuliangye
| Company type | Public State-Owned Enterprise |
|---|---|
| SZSE: 000858 | |
| Industry | Alcoholic Beverages |
| Founded | 1952 |
| Headquarters | , |
Area served | Worldwide |
Key people | Zeng Congqin (Chairman) (Committee Secretary) |
| Products | Baijiu |
| Revenue | (2022) CN¥73.97 billion US$23.12 billion |
Number of employees | 46,678 (2022) |
| Website | wuliangye.com.cn |
| Wuliangye | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 五粮液 | ||||||||||||
| Traditional Chinese | 五糧液 | ||||||||||||
| Literal meaning | Five Grain Liquid | ||||||||||||
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Wuliangye Yibin Co. Ltd. (Chinese: 宜宾五粮液股份有限公司), or simply Wuliangye (Chinese: 五粮液; lit. 'Five Grain Liquid') is a baijiu distillery headquartered in Yibin, Sichuan, China. The distillery's eponymous and proprietary spirit, Wuliyangye, is a nongxiang (濃香; strong aroma) baijiu made with a mix of five cereal grains: sorghum, rice, glutinous rice, wheat, and corn. Wuliangye is one of the most popular baijiu brands both in China and abroad and as of 2023 is the second most valuable spirits brand in the world.
Wuliangye lays out the global market system. The China market covers seven major marketing areas, 21 marketing theaters, and 58 marketing bases; the international market has established international marketing centers in Europe, America, Asia-Pacific and other places, and its products are directly sold to 56 duty-free shops abroad, with distribution business covering more than 100 countries.