Donald Trump 2024 presidential campaign

Donald Trump, the 45th president of the United States (2017–2021) ran a successful campaign for the 2024 U.S. presidential election. He formally announced his campaign on November 15, 2022, at Mar-a-Lago in Palm Beach, Florida, initially battling for the Republican Party's nomination. While many candidates challenged the former president for the nomination, they did not manage to amass enough support, leading Trump to a landslide victory in the 2024 Iowa caucuses. On March 12, 2024, he became the Republican Party's presumptive nominee. Trump was officially nominated on July 15 at the Republican National Convention, where he chose JD Vance, the junior U.S. senator from Ohio, as his vice presidential running mate. On November 5, Trump and Vance were elected president and vice president of the United States, winning all seven swing states as well as the popular vote with a plurality.

Trump's agenda was branded as populist and nationalist. It pledged sweeping tax cuts, a protectionist trade policy, greater federal oversight over education, more extensive use of fossil fuels, an "America First" foreign policy, an expansion of presidential authority, a reduction of federal regulations, mass deportation of illegal immigrants, stricter law enforcement, an end to diversity, equity, and inclusion programs, and a rollback of transgender rights. While the campaign's official platform was Agenda 47, it was closely connected to The Heritage Foundation's Project 2025, a playbook recommending an authoritarian, rigidly conservative state.

Trump's rhetoric, regarded as inflammatory and extreme and featuring disinformation and fearmongering, drew immense media coverage. He sought to establish himself as a political martyr being targeted by the political and media establishment, and that his campaign was one of vindication and a battle between good and evil.

On the campaign trail, Trump faced numerous legal troubles, culminating in four indictments and a felony conviction. Court cases also arose concerning his eligibility to run in the aftermath of the January 6, 2021 Capitol attack, which were eventually resolved. Trump also survived a minor injury in an assassination attempt. Many commentators state that these setbacks helped his public image.

The campaign's success was attributed to an effective media strategy, a distinct appeal to younger, male, and minority voters, and a strong focus on the public's political and economic concerns.